A farm family in Bridgeville is diving into the frozen food business in a big way by folding its small-market produce into sorbet and ice cream.
Evans Farms, in its third generation of family ownership, launched the Frozen Farmer line of chilly concoctions this spring – slowly at first from its farmstand on Seashore Highway.
On Thursday, Frozen Farmer opened a storefront at the golf course at Heritage Shores, the Bridgeville residential development.
The ice cream, sorbet and "nice cream," a sorbet-ice cream combo, are all made in Bridgeville using locally grown fruit and produce, says co-owner Katey Evans, 28.
"I think the industry's going to this, as far as finding new avenues of retail. It's a competitive industry," Evans said about modern farming. "You've got to get creative with what you do with your product in order to stay on top."
Like many large farms, Evans is paying increasing attention to the retail side of its income ledger. The majority of its trade is in bulk sales to grocers, wholesalers and farmstands; Evans said they tend to 2,000 acres in Kent and Sussex counties. It deals directly with more than 40 supermarkets, often getting them produce the same day it's been picked from the field.
But along with other well-known southern Delaware farms like T.S. Smith and Sons, Evans Farms reaches consumers directly through several channels: Its farmstand, where vegetables, fruit and icy pints of Frozen Farmer products are sold; farmer's markets around the region; the Heritage Shores storefront; and, soon, a custom-built food truck for the ice cream, sorbet, popsicles and smoothies.
Frozen Farmer is a family partnership. Evans' husband, Kevin Evans, oversees farm operations; her mother, Jo Ellen Algier, runs production of the frozen treats.Delaware farmers add retail sales with frozen treats
Ice cream lovers rejoice: National Ice Cream Day is Sunday, July 15, and The Frozen Farmer in Bridgeville is celebrating by hosting an on-farm festival to include a classic car show, an outdoor film and food trucks. The celebration will kick off at 3 p.m. at the on-farm creamery at 9843 Seashore Highway, Bridgeville. The facility, one mile east of Route 13, has been hosting on-farm festivals and family events since opening its doors to the public last July.
“We specialize in homemade ice cream and sorbet using the most premium ingredients, many of them sourced straight from our fields here on our own family farm,” said Kevin Evans, third-generation farmer and owner of Evans Farms and The Frozen Farmer. “For us, the National Ice Cream Day Festival & Car Show is a way to celebrate our love for homemade ice cream and our appreciation for our loyal customers by giving our community something fun to come out and do on the farm.”
Among the festivities on chart for 3 to 6 p.m., Sunday is a classic car show in collaboration with the Southern Delaware Street Rod Association. The car show is open to all car owners who wish to enter. A fan favorite will be voted on and awarded at the festival.
Pony rides, barrel train rides, bounce house, sand art, face painting and more will be offered for kids from 3 to 8 p.m. while DJ Twitch mixes up tunes for the crowd to enjoy as they eat ice cream from The Frozen Farmer or enjoy a meal from one of the food trucks – K&R Concessions and Fat Daddy’s BBQ. Also among the festivities is an ice-cream eating contest which is free to enter for adults and kids.
An outdoor family film on the 16-foot inflatable screen at 8:30 p.m. will follow the afternoon of fun. Admission is free.
For more information and a full lineup of festivals and events, including the weekly free outdoor movie at 8:30 p.m. every Monday, go to www.TheFrozenFarmer.com.
A division of Evans Farms LLC, a thirdgeneration family farm in Bridgeville, the Frozen Farmer is a provider of homemade ice cream, nice cream and sorbet. The Frozen Farmer also offers made-from-scratch waffle cones, sundaes, milkshakes, smoothies, root beer floats and made-to-order, farm-fresh juices and smoothies.